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Paid Advertising on LinkedIn

Mar 18, 2020

Do you want to extend your reach on LinkedIn? Are you ready to leverage the insane targeting capabilities of the site? Do you have a budget you can work with? If you answered “yes” to even one of these questions, you should read on. If you answered “no” you might also consider reading on to learn more about paid LinkedIn advertising, just in case you need to use it in the future. This blog covers the different types of advertising you can utilize, some detail on the cost, and finally your first step to get started.

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TikTok Advertising

Mar 10, 2020

If your company is already Tikking and Tokking, you are probably ready to get into paid advertising on TikTok. In this blog, we will cover the different types of advertising your firm can use to engage and attract customers. Types of paid advertising on TikTok include brand takeovers, native advertisements, sponsored hashtags challenges, and branded lenses.

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TikTok for Business: Getting Started

Mar 3, 2020

TikTok! You may know TikTok is “what the kids are doing these days.” But what exactly is TikTok? And can TikTok be used by “real adults” and businesses? Put your reading glasses on and take a seat because in this blog, we will answer those questions and more…

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Tips for LinkedIn Company Pages

Feb 25, 2020

Once you have your LinkedIn company page up and running, you will want to get great engagement and more followers on your page. Here are a few tips and tricks to jumpstart your LinkedIn social media efforts…

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How To Be A Good Marketing Consultant

Feb 18, 2020

Yes, you should know the lingo and be able to make a marketing plan, but this blog is meant to highlight a few underrated but highly effective skills every marketer should have. These vital soft skills are 1) accountability, 2) empathy, and 3) futuristic thinking.

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Marketing School: Common Marketing Nomenclature

Feb 14, 2020

Marketing vocabulary lesson number three! Here are ten marketing terms to add to your advertising toolkit: affiliate marketing, awareness, buyer persona, churn rate, guerilla marketing, lifecycle stage, native advertising, news feed, user experience (UX), and user interface (UI).

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A beginner’s guide to LinkedIn

Feb 4, 2020

LinkedIn Corporation, the second-largest social networking player in the United States behind Facebook Inc. (which owns Facebook and Instagram), boasts 10% of the U.S. social networking market share [2]. The platform focuses on the interactions of businesses and business professionals [2]. LinkedIn has grown rapidly as a platform and offers great opportunities for professionals and businesses to spread their reach. In this blog, we cover the basic features of the platform, the benefits of creating a company page, and instructions for creating a company page on LinkedIn.  

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Marketing School: Common Marketing Nomenclature

Feb 1, 2020

Marketing permeates every business. From the pricing of your goods and services to the decision of what your company will sell, marketing is there for every step of the way. So how do you stay in-the-know? Know the nomenclature and you will always be included in the conversation!

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How to Pinterest

Jan 21, 2020

Pinterest is one of our favorite social media platforms! With this blog, we introduce you to Pinterest: the basics of the platform, advertising, and some neat features. Whether you’ve never seen Pinterest or are a seasoned user, this blog should give you a few insights into the platform and knowledge of features you may want to take advantage of.

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