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Social media statistics and why social networking sites can help your business

Oct 22, 2019

“By giving people the power to share, we’re making the world more transparent.” – Mark Zuckerberg Introduction to social networking sites Social networking sites provide venues for interaction online. Some popular social networking sites include Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, and Twitter. The U.S. social networking site industry has grown at an annualized rate …

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Struggling to get client feedback – a spaghetti sauce example

Oct 16, 2019

“The mind knows not what the tongue wants.” – Howard Moskowitz In the early 1980s, Prego spaghetti sauce fought a losing sales battle against Ragu. Prego hired Howard Moskowitz to identify a way to better satisfy consumers. Moskowitz created over forty variations of pasta sauce and traveled around the United States asking people to taste the different …

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Intro to LinkedIn: How to Gain Marketing Exposure, Meet Prospective Clients, and Establish Thought Leadership

Sep 24, 2019

LinkedIn is the largest, most active social networking site for professionals, with a userbase of over 562 million users across 200 countries and territories. LinkedIn allows individual users to create and maintain their professional identity and relationships, network with peers, search for jobs, post resumes, record work experience and accomplishments, and more. But many businesses …

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Overwhelmed by social media? Make a plan.

Sep 17, 2019

  Social media is one of the most vital marketing tools, and also one of the most overlooked and difficult to understand. Reason being — there is just so much to learn, and so much continually changing. When a business, especially a service-oriented business, decides to implement some marketing in order to meet their business …

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Common Newsletter Mistakes (and how to avoid them)

Aug 3, 2019

A regular newsletter can be a powerful tool in your business’s marketing toolbox. One of the most cost-effective marketing strategies, a regular newsletter keeps your company’s name at the front of the customer’s or potential client’s mind, and is a great way to keep customers and stakeholders abreast of changes, updates, and new developments in …

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