ABOUT the TEAM
The White Label Creative has partnered with numerous financial firms to take their business from a hodge-podge of content, to streamlined and sophisticated.
Our team, small yet mighty, is here to step in as your dedicated marketing team.
Think of us like your outsourced marketing department. Or your marketing team for special projects. Or even just your one-stop-shop for a quick turn newsletter. From full brand identities… recruitment strategies… factsheet design and so much more, we are here to partner together with you.
Lindsay White
Founder
Lindsay White is the founder and CEO of The White Label Creative. As a native of Silicon Valley, starting her own firm was always a matter of when, not if. That’s why in 2019 she left a successful career at a Fortune 500 company to start The White Label Creative. She’s surrounded herself with a team of entrepreneurs with a background in financial services, to bring expertise to over-regulated, over-complicated world that you love so much. Lindsay also works directly with clients as a Marketing Consultant. Lindsay partners with you to help build and execute strategic marketing plans that align with your specific goals. Analyzing market data, improving on client strategy, with a focus on growing your business are her top priorities.
Lindsay graduated from Florida State University in 2012 with a Bachelors of Science in Finance. Her dual minor in communications and hospitality give her the tools to distill complex ideas into digestible content that keeps clients coming back. Lindsay also received her FINRA Series 7 Designation in November of 2015 to gain a deeper understanding of the financial services industry.
Prior to founding The White Label Creative, Lindsay had a long tenure working at Raymond James Financial. Starting her career in the corporate marketing agency, she quickly became an Account Manager responsible for 3 separate business units, each with revenues in excess of $10 million. She went on to become the Relationship Manager for the Network for Women Advisors. While in this role Lindsay gained the invaluable experience of being the client to the marketing agency, and can literally put herself in your shoes.
Outside of Lindsay’s work at The White Label Creative, she enjoys cooking up new and fun dishes (almost any recipe from Bon Appetite Magazine), exploring new mountain ranges to ski down, and watching her two beautiful children explore the novelty of life that each day brings. Sometimes she enjoys spending time with her husband too.
Lindsay graduated from Florida State University in 2012 with a Bachelors of Science in Finance. Her dual minor in communications and hospitality give her the tools to distill complex ideas into digestible content that keeps clients coming back. Lindsay also received her FINRA Series 7 Designation in November of 2015 to gain a deeper understanding of the financial services industry.
Prior to founding The White Label Creative, Lindsay had a long tenure working at Raymond James Financial. Starting her career in the corporate marketing agency, she quickly became an Account Manager responsible for 3 separate business units, each with revenues in excess of $10 million. She went on to become the Relationship Manager for the Network for Women Advisors. While in this role Lindsay gained the invaluable experience of being the client to the marketing agency, and can literally put herself in your shoes.
Outside of Lindsay’s work at The White Label Creative, she enjoys cooking up new and fun dishes (almost any recipe from Bon Appetite Magazine), exploring new mountain ranges to ski down, and watching her two beautiful children explore the novelty of life that each day brings. Sometimes she enjoys spending time with her husband too.
MEET the TEAM
Patricia Barboza
ACCOUNT MANAGER
Patricia Barboza
ACCOUNT MANAGER
Patricia graduated from the University of Florida in 2010 where she earned her degree in Economics and minored in French and Business Administration. She later returned to the University of Florida in pursuit of an MBA, graduating in 2020 with a concentration in Marketing. Patricia received a Lean Six Sigma Green Belt, as well as a Diversity, Equity and Inclusion in the Workplace certificate in 2021.
Patricia has a combined 10-years of retail management experience. She has led multiple company initiatives, implemented new processes, and trained and mentored diverse teams. All while consistently improving the customer experience.
In her free time, Patricia serves as the Founder and President of ThyTabono, a 501©3 nonprofit organization that provides resources, motivation and support to Thyroid Cancer Survivors. She strives to create a community where AYA (adolescent and young adult) Thyroid Cancer survivors are heard, while partnering with other nonprofits and businesses to grow the organization.
Outside of work, Patricia enjoys traveling, food and just about anything outdoors!
Jacklyn Walling
DIRECTOR OF BRANDING & CONTENT
Jaclyn Walling
Branding & Content Strategist
Jackie is a branding and content strategist who thrives off building relationships and connections. Jackie drives success for her clients and partners through building result-driven brand strategies and creating strategic content initiatives for a variety of assets, campaigns, and industries. As an award-winning writer and creative, she is constantly challenging the norm and developing marketing strategies that enhance and elevate existing brands. Jackie is continuously simplifying complexities to uncover solutions... and then she amplifies their potential.
Jackie has over 20 years of content creation experience. She has held positions with many Fortune 500 firms, and has led marketing and content initiatives spanning a large range of industries, from financial services to gourmet food magazines. Jackie holds many awards for her creative deliverables, including multiple Addy Awards.
In her free time, Jackie is a board member for USF Digital Marketing Certificate program, is involved with the Girl Scouts of West Central Florida and Habitat for Humanity. Outside of work, Jackie enjoys good food and spending time outdoors!
Ryan Dawson
Director of Design
Ryan Dawson
directory of design
Ryan is a designer, writer, and content manager with a diverse background spanning many industries, from financial services and healthcare, all the way to athletics. Ryan focuses in on knowing the client, knowing the market, and the intended audience for each piece he creates. Ryan has a unique skill for making something relevant to as many people as possible. He creates a desire for people to want more, and learn more from the content he creates. He helps take business ideas and craft them into stories that connect through messaging that engages, educates and entertains.
Ryan has over 15 years of writing and design experience. Originally from Ohio, Ryan now spends much of his free time enjoying the Florida weather, kayaking, and spending time outdoors.
Amanda Corley
DIRECTOR OF EVENTS
Amanda Corley
Director of Events
Amanda is an events and experiential marketing expert who thrives in creating creative solutions to complex situations. Amanda drives success for her clients through planning and implementing overall strategy for events and educational programs. She builds result-driven experiential marketing strategies and manages the preparation and logistics that go hand in hand with strategies of large caliber. She is constantly challenging the norm and managing the logistics that enhance and elevate existing brands in an in-person environment.
Amanda has over 15 years of events and marketing experience. She has held positions with Fortune 500 firms, and has led events and eduction initiatives spanning a large range of industries, from financial services to high-end weddings.
In her free time, Amanda is a wife and mom to three little ones, with her roots planted in the outskirts of Chicago. She kindly considers herself obsessively organized, and loves a good reality TV show.
Chase Hardesty
EXECUTIVE ASSISTANT
Chase Hardesty
executive assistant
Chase is an executive assistant who takes pride in her attention to detail. Chase loves handling all of the tedious backend tasks, so that her clients can focus on the part of their business that they love.
Chase has 5 years experience as an assistant and has found her niche in assisting others.
In her free time, you can find Chase enjoying the outdoors with her husband and three boys.
Additional Services:
We have a large team of experts that we will pull in to make your largest marketing initiatives come to life.
Website Developers
Lead Generation Experts
videographers & photographers
Search engine optimization specialists
…and more