About the team

Lindsay White

Founder + Marketing Consultant

Lindsay White FounderLindsay White founded The White Label Creative in 2019, where she serves as a Marketing Consultant for her clients. As a Marketing Consultant, Lindsay partners with her clients to help build and execute strategic marketing plans that align with each client’s business goals. Client success is the top priority for Lindsay; who analyzes market data and improves client strategy on a continual basis, to achieve the ultimate goal of success and growth. Outside of Lindsay’s consulting efforts, she leads the business operations, sales and strategic growth of The White Label Creative.

Lindsay graduated from Florida State University in 2012, where she earned a degree in finance and minored in communications and hospitality.  Lindsay received her Series 7 Designation in November, 2015.

Prior to founding The White Label Creative, Lindsay had a long tenure working at Raymond James Financial. In her most recent position with Raymond James, Lindsay was the Relationship Manager for the Network for Women Advisors and continually grew the community of women financial advisors within the financial services industry, creating an environment where women could collaborate and network with each other. She also managed all aspects of the marketing strategy and growing the network’s reach. Lindsay also managed all public and media relations, implemented a digital and print newsletter and managed partner relations. Previous to working with the Network for Women Advisors, Lindsay worked in the corporate marketing department. While there she worked with a wide range of corporate finance clients and financial advisor branches. She created and implemented data-driven marketing strategies, implemented marketing automation systems and grew strong client relationships.

Outside of Lindsay’s work at The White Label Creative, she enjoys cooking up new and fun dishes (almost any recipe from Bon Appétit Magazine), traveling and spending time with her family and their goldendoodle named Friday.

Patricia Barboza

Account Manager

Patricia BarbozaPatricia graduated from the University of Florida in 2010 where she earned her degree in Economics and minored in French and Business Administration. She later returned to the University of Florida in pursuit of an MBA, graduating in 2020 with a concentration in Marketing. Patricia received a Lean Six Sigma Green Belt, as well as a Diversity, Equity and Inclusion in the Workplace certificate in 2021.

Patricia has a combined 10-years of retail management experience. She has led multiple company initiatives, implemented new processes, and trained and mentored diverse teams. All while consistently improving the customer experience.

In her free time, Patricia serves as the Founder and President of ThyTabono, a 501©3 nonprofit organization that provides resources, motivation and support to Thyroid Cancer Survivors. She strives to create a community where AYA (adolescent and young adult) Thyroid Cancer survivors are heard, while partnering with other nonprofits and businesses to grow the organization.

Outside of work, Patricia enjoys traveling, food and just about anything outdoors!

Jacklyn Walling

Branding + Content Strategist

Jacklyn WallingJackie is a branding and content strategist who thrives off building relationships and connections.  Jackie drives success for her clients and partners through building result-driven brand strategies and creating strategic content initiatives for a variety of assets, campaigns, and industries.  As an award-winning writer and creative, she is constantly challenging the norm and developing marketing strategies that enhance and elevate existing brands.  Jackie is continuously simplifying complexities to uncover solutions... and then she amplifies their potential.

Jackie has over 20 years of content creation experience. She has held positions with many Fortune 500 firms, and has led marketing and content initiatives spanning a large range of industries, from financial services to gourmet food magazines. Jackie holds many awards for her creative deliverables, including multiple Addy Awards.

In her free time, Jackie is a board member for USF Digital Marketing Certificate program, is involved with the Girl Scouts of West Central Florida and Habitat for Humanity. Outside of work, Jackie enjoys good food and spending time outdoors!

Ryan Dawson

Director of Design

Ryan DawsonRyan is a designer, writer, and content manager with a diverse background spanning many industries, from financial services and healthcare, all the way to athletics.  Ryan focuses in on knowing the client, knowing the market, and the intended audience for each piece he creates.  Ryan has a unique skill for making something relevant to as many people as possible.  He creates a desire for people to want more, and learn more from the content he creates.  He helps take business ideas and craft them into stories that connect through messaging that engages, educates and entertains.

Ryan has over 15 years of writing and design experience. Originally from Ohio, Ryan now spends much of his free time enjoying the Florida weather, kayaking, and spending time outdoors.

Dedicated Experts

In addition to our extremely talented marketing team, we have a team of dedicated experts that we pull in to make our clients' visions come to life. 

Website Development


+ Photography

UX Development

Lead Generation

+ Ad Specialists

What do our clients say?

Kind words from our clients

"Working with The White Label Creative was incredible. I highly recommend them for any marketing campaign. Very knowledgeable, efficient, clear & communicative. We really couldn't have hoped for better - we will definitely have follow on business."

— Chase Lee
Doxa Capital

"The White Label Creative was an absolute pleasure to work with. They wrote some great content for a financial services email campaign with little to no guidance. I would definitely recommend working with them!"

— Christopher Berté, CFP
Signet Financial Management

"The White Label Creative serves as our outsourced Marketing Department, and does a fantastic job at keeping all of our ducks in a row.  Lindsay comes forth with tactical direction and helps us grow our business through strategic marketing and content initiatives!"

— Kesia Sondrini
Capital Wealth Planning

"The White Label Creative has provided me with fantastic content! They are quick and great to work with. I’d recommend TWLC to anyone."

— Zach Kessler
Raymond James & Associates

We are here to help you.

Whether your porject is big or small, we are here to help you.  Let’s schedule a free consultation call and see how we can be great partners.

Let's schedule a consultation call.

Invalid Email
Stay in touch
3690 W Gandy Boulevard, Suite 440
Tampa, Florida