Though marketing involves logic, the industry is anything but simple. Fortunately, we have some marketing term definitions to help you get through those gibberish-filled marketing meetings that have you tongue-tied. Here are 15 frequently used marketing terms and their definitions.Read More
Email provides a platform for internal business communication and serves as an efficient, personal marketing tool for reaching current and potential customers. Whether you already utilize email marketing, or you would like to start, here are some tips to help improve your open and click-through rates.Read More
Picture your logo on different print products, such as brochures, fliers, banners, and postcards; promotional items, such as pens, T-shirts, and hats; and finally in digital channels, such as on the top corner of your website, in an email header, or on a social media profile or cover image . On these items, will your logo be illegible? Will your logo standout against the background? Will your logo be too long or too wide for certain surfaces? These are all questions to ask yourself to make sure your logo is flexible enough to be used everywhere. To combat this, you can use versioning.Read More
Think about the popular book series, Harry Potter. Not only is J.K. Rowling’s content magical, but the fonts in the books are magical too . Even the movies use the unique font, with the “P” in Potter including Harry’s iconic lightning bolt. Fonts have an important role to play in logos. Like we discussed in our last blog, creating a logo includes a few design considerations: color, font, and versioning. Last blog, we discussed colors and the meanings behind them. This blog covers fonts.Read More
You’ve created a company. You have a company name. Now you need a logo.
Logos serve as a great brand awareness tool. Think about popular logos. For example, the McDonald’s golden arches or the Nike check. Without seeing an image, most people can conjure up exactly what those two logos look like in their head. When creating a logo, there are a few basic design aspects to consider: color, font, and versioning.Read More
The first step of marketing for any company involves understanding your firm’s value-add. To fully understand the value that your company provides to your clients, ask yourself these questions…Read More
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