Marketing Strategy

Paid Advertising on LinkedIn

Do you want to extend your reach on LinkedIn? Are you ready to leverage the insane targeting capabilities of the site? Do you have a budget you can work with? If you answered “yes” to even one of these questions, you should read on. If you answered “no” you might also consider reading on to learn more about paid LinkedIn advertising, just in case you need to use it in the future. This blog covers the different types of advertising you can utilize, some detail on the cost, and finally your first step to get started.

TikTok Advertising

If your company is already Tikking and Tokking, you are probably ready to get into paid advertising on TikTok. In this blog, we will cover the different types of advertising your firm can use to engage and attract customers. Types of paid advertising on TikTok include brand takeovers, native advertisements, sponsored hashtags challenges, and branded lenses.

Email Tips

Email provides a platform for internal business communication and serves as an efficient, personal marketing tool for reaching current and potential customers. Whether you already utilize email marketing, or you would like to start, here are some tips to help improve your open and click-through rates.

Creating a Logo: Fonts and Typefaces

Think about the popular book series, Harry Potter. Not only is J.K. Rowling’s content magical, but the fonts in the books are magical too [1]. Even the movies use the unique font, with the “P” in Potter including Harry’s iconic lightning bolt. Fonts have an important role to play in logos. Like we discussed in our last blog, creating a logo includes a few design considerations: color, font, and versioning. Last blog, we discussed colors and the meanings behind them. This blog covers fonts.