LinkedIn for Business

Paid Advertising on LinkedIn

Do you want to extend your reach on LinkedIn? Are you ready to leverage the insane targeting capabilities of the site? Do you have a budget you can work with? If you answered “yes” to even one of these questions, you should read on. If you answered “no” you might also consider reading on to learn more about paid LinkedIn advertising, just in case you need to use it in the future. This blog covers the different types of advertising you can utilize, some detail on the cost, and finally your first step to get started.

A beginner’s guide to LinkedIn

LinkedIn Corporation, the second-largest social networking player in the United States behind Facebook Inc. (which owns Facebook and Instagram), boasts 10% of the U.S. social networking market share [2]. The platform focuses on the interactions of businesses and business professionals [2]. LinkedIn has grown rapidly as a platform and offers great opportunities for professionals and businesses to spread their reach. In this blog, we cover the basic features of the platform, the benefits of creating a company page, and instructions for creating a company page on LinkedIn.