01Run

The strategy you paid for shouldn't fall apart by Q3.

Ongoing marketing operations for companies that just fixed their marketing and intend to keep it that way.

The Audit finds what's broken. The Build fixes it. Run is what keeps it working: The White Label Creative operates your marketing function month over month, so the momentum from your strategy build compounds instead of decaying.

02Who This Is For

Built for firms coming out of a Build.

Companies who don't have, and don't want to hire, a senior marketing leader. You get an operating marketing function without the $250K+ head, the ramp time, or the wrong hire.

Financial services firms get priority. We know your compliance reality, your review cycles, and what FINRA and the SEC let you say. Your content doesn't sit in legal purgatory because we wrote it right the first time.

03What Happens Every Month

What happens every month.

01

Strategy stays live.

Quarterly plan, monthly priorities, weekly momentum. Someone is always steering.

02

Execution gets managed.

Content, campaigns, website, email. Produced by our team, reviewed to compliance standards, shipped on schedule.

03

You see the scoreboard.

One monthly report: what ran, what worked, what changes next month. Specific enough to act on, short enough to actually read.

04

A senior operator in the room.

Monthly working session with your leadership. Not a status call. Decisions get made.

04What This Is Not

What Run is not.

Not a project.

There is no "done."

Not unlimited.

Scope is the marketing function we defined in your Build. New initiatives get scoped separately.

Not a vendor relationship.

We sit on your side of the table. If something isn't worth doing, we tell you before you spend on it.

05How It Works

One point of contact. One weekly touchpoint. One monthly report.

Your engagement is led by a TWLC account lead who runs delivery end to end. Lindsay sets strategy and reviews the plan quarterly.

Run is only available following an Audit and Build. We don't operate marketing we haven't diagnosed. Engagements begin with a 90-day minimum, then continue month to month. Pricing is scoped on the intro call.

06Common Questions

Common questions.

+Can we start with Run without an audit?

No. Run operates the marketing function your Audit diagnosed and your Build designed. Operating a function we haven't diagnosed is how retainers turn into busywork, so every Run engagement follows an Audit and Build.

+What does Run include each month?

A live strategy (quarterly plan, monthly priorities), managed execution across content, campaigns, website, and email, one monthly performance report, and a monthly working session with your leadership team led by a senior operator.

+How is Run different from the Strategy Build?

The Build is a project with an end: a complete strategy package delivered in 6–10 weeks. Run is the operation of that strategy month over month. The Build designs the machine; Run keeps it running.