Social Media Marketing

Paid Advertising on LinkedIn

Do you want to extend your reach on LinkedIn? Are you ready to leverage the insane targeting capabilities of the site? Do you have a budget you can work with? If you answered “yes” to even one of these questions, you should read on. If you answered “no” you might also consider reading on to learn more about paid LinkedIn advertising, just in case you need to use it in the future. This blog covers the different types of advertising you can utilize, some detail on the cost, and finally your first step to get started.

TikTok Advertising

If your company is already Tikking and Tokking, you are probably ready to get into paid advertising on TikTok. In this blog, we will cover the different types of advertising your firm can use to engage and attract customers. Types of paid advertising on TikTok include brand takeovers, native advertisements, sponsored hashtags challenges, and branded lenses.

A beginner’s guide to LinkedIn

LinkedIn Corporation, the second-largest social networking player in the United States behind Facebook Inc. (which owns Facebook and Instagram), boasts 10% of the U.S. social networking market share [2]. The platform focuses on the interactions of businesses and business professionals [2]. LinkedIn has grown rapidly as a platform and offers great opportunities for professionals and businesses to spread their reach. In this blog, we cover the basic features of the platform, the benefits of creating a company page, and instructions for creating a company page on LinkedIn.  

How to Pinterest

Pinterest is one of our favorite social media platforms! With this blog, we introduce you to Pinterest: the basics of the platform, advertising, and some neat features. Whether you’ve never seen Pinterest or are a seasoned user, this blog should give you a few insights into the platform and knowledge of features you may want to take advantage of.

Likes vs. Comments vs. Shares

Engagement. Forget about diamond rings and promises to wed, engagement means something different altogether to social media marketers. Marketers seek to gain engagement with their posts by getting users (the people active on social media) to like, comment on, or share their posts.

Instagram: Why we love it

For those unfamiliar with Instagram, let’s review the platform. Instagram, owned by Facebook, Inc., focuses on photo-sharing. The platform allows users to upload, edit, and share images and videos either publicly, or only with their account’s followers. Users can either take photos or videos to share or upload from their photo library.

Social media statistics and why social networking sites can help your business

“By giving people the power to share, we’re making the world more transparent.” – Mark Zuckerberg Introduction to social networking sites Social networking sites provide venues for interaction online. Some popular social networking sites include Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, and Twitter. The U.S. social networking site industry has grown at an annualized rate …

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